Just as a possible addition to this system, to feed into other projects (see voting results here)…
If every user has a profile, and a blog space, then the really keen user could upload stories of their travels and interaction experiences. The content of the blogs could then, with user permission, become part of the, ‘Profile success stories’ project. The system could also be used to identify potential ‘Local champions’ as part of that project.
Also,
Which could feed into the ‘Promote intrigue/challenge/fun’ project/theme.