More’s the pity eh Anthony! I hear you.
My bottom line is to offer encouragement, and to suggest—nay, to insist that help can come from unexpected sources. As the word spreads, others get involved and if they shout loudly (and long) enough—even from afar, their voices eventually get heard.
The article that started this conversation talked about ‘How Speaking Welsh Became Cool’ and it made some good points, but did not exhaust all the positive trends that can help build momentum. I identified one—the potential for involvement from the diaspora.
You mentioned tourists, and for many countries tourism is a major contributor to the economy. If for no other reason than to swell the coffers the politicians must surely be keen to attract folk from abroad and therefore capitalize on diaspora dollars. The greater the sense of distinct identity, therefore distinct experience for visitors, the greater the attraction—or why bother to visit?
What Scotland can do with the kilt, the bagpipes and broad brogue, Wales can do with its language, its castles, its groups, choirs, folk-singers, rich culture and unique customs.
As for 1 million Welsh speakers within Wales—there are many reasons to learn and promote the language, and many ways to achieving that goal. Harnessing the diaspora as a boost to morale as well as the economy is something that once it ‘catches on’ could inject such energy that it would be like a ‘quantum leap’ towards meeting the goal and surpassing it. This is not going to happen over night, but I am going to nag and nag and not give up