ok, little late to the conversation here thanks to a hectic weekend on the Snowdon Race then catching up with all the posts (and what a lot of posts!) - however, the timing has serendipitously provided an idea.
As part of the research process for the Snowdon Race and the Snowdonia Marathon, I send out questionaires to the competitors, and one of the questions is 'do you speak Welsh'. Because our coverage is for S4C, we can then contact the Welsh speakers if we need interviews. There are two interesting points:
1 -. Even people who have stated they are fluent/1st language will often, when approached for interview, say "oh, but my Welsh isn't good enough". It is, of course, but it just shows the effect having a camera in front of you and effectively 'public speaking' can be daunting even to people who otherwise confidently use their Welsh 24/7.
2 - (and this is the idea bit) Many respondents often put things like "no, but I've always wanted to" or "no, but I wish I could", or "I've tried but just can't pick it up". Many others say "no, but I know 'bore da' (or other similar basic phrases)"
Obviously I try, where I can, to SSiW them myself , but it got me thinking - events like these have printed race programmes with information about the race, but also plenty of advertising space. Perhaps we should think about print adverts in these to try and 'catch' this group?
These races are usually organised by volunteer groups, so of course they need to attract sponsors and paying advertisers in order to fund the events, but if we're lucky maybe we could wrangle a small ad for free or reduced rate to start with.